iFAST ultra-rapid AST results will save lives, time and operational budgets.

Dr Toby King, CEO of iFAST Diagnostics, commissioned Caramel to develop the complete logo, visual identity, and brand style for their breakthrough clinical technology.

The Innovation

Developed by an internationally renowned research team at Southampton University, the pioneering iFAST ONE system is a game-changer in medical diagnostics.

The Creative Challenge & Impact

Rapid clinical response is a matter of life and death when treating severe bloodstream infections and sepsis. In these high-stakes medical environments, every minute counts. Our brief was to design a powerful, precise, and highly professional brand identity that reflects the speed, accuracy, and life-saving nature of this incredible scientific innovation.

Caramel created the logo, brand style, website and international exhibition stands. We also created pitch decks for successful multi-million pound funding rounds.

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